SOCIO-ECONOMIC AND EDUCATIONAL FUNCTIONS OF ADVERTISING ACTIVITIES
Keywords:
Advertising, social values, market dynamics, media, educational functions, digital platforms.Abstract
Advertising has become a powerful tool that goes beyond its traditional role of promoting goods and services. In the modern world, it serves multiple purposes, not only influencing consumer behavior but also contributing to broader socio-economic and educational outcomes. This article explores the dual nature of advertising as an economic tool and an informal educational tool. From a socio-economic perspective, advertising creates employment, stimulates economic growth, increases competition, and increases market efficiency. It plays a significant role in shaping consumer preferences and stimulating demand, thereby influencing production and distribution systems. In the educational sector, advertising informs audiences about new products, services, social values, health issues, and cultural trends. It raises awareness, shapes public opinion, and often serves as a vehicle for social campaigns.
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