O‘ZBEKISTON BOZORIDA YASHIL MARKETING (GREEN MARKETING) IMKONIYATLARI VA MUAMMOLARI
Keywords:
yashil marketing, ekologik mahsulotlar, barqaror rivojlanish, yashil iqtisodiyot, ekologik savodxonlik, ekologik strategiyalar, ekologik muhit, marketing konsepsiyasi, ekologik texnologiyalar.Abstract
Ushbu maqolada O‘zbekiston bozorida yashil marketing (green marketing) konsepsiyasining qo‘llanilishi, rivojlanish imkoniyatlari va muammolari tahlil qilinadi. Aholining ekologik ong darajasining asta-sekin oshib borayotgani va global iqlim muammolari yashil mahsulotlarga bo‘lgan talabni shakllantirmoqda. Biroq, korxonalar tomonidan ekologik marketing strategiyalarining yetarli darajada qo‘llanilmayotgani va qonunchilik bazasining sustligi ushbu yo‘nalishda to‘siq bo‘lmoqda. Maqolada marketingning barqaror rivojlanishga ta’siri, O‘zbekistonda ekologik mahsulotlar bozorining holati va yechim sifatida ilg‘or xorijiy tajribalarni joriy etish yo‘llari ko‘rib chiqiladi. Tadqiqot natijalari asosida yashil marketingni rivojlantirishga qaratilgan ilmiy-amaliy tavsiyalar ishlab chiqilgan.
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