DESIGN OF GASTRONOMIC STREETS: AS A TOOL OF URBAN IDENTITY AND TOURIST BRANDING
Keywords:
gastronomic street, urban identity, tourist branding, spatial ergonomics, culinary architecture, architectural composition, creative urban environment, Central Asia.Abstract
This article presents a scientific analysis of gastronomic streets within the urban environment from architectural-compositional, spatial-ergonomic, and branding perspectives. The study focuses on gastronomic streets located in four Asian cities Samarkand, Tashkent, Seoul (Insadong), and Singapore (Kampong Glam) examining their design parameters, functional organization, and identity-forming mechanisms through a comparative approach. The primary objective is to define the architectural and design role that gastronomic streets play in generating urban identity and reinforcing tourist branding. The methodology encompasses comparative analysis, grapho-analytical methods, in-depth case studies, and project modeling. As a result, compositional, material-textural, and chromatic parameters are identified, and a conceptual design model for effective planning is developed. The findings are directly applicable to the design and regeneration of gastronomic and cultural-historical streets in Central Asian cities.
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