СОЦИАЛЬНАЯ РЕКЛАМА КАК АГЕНТ СОЦИАЛИЗАЦИИ ОБЩЕСТВА
Keywords:
advertising, social advertising, self-regulatory mechanism, social life, behavioral model of society, consolidation of society, interiorization, exteriorizationAbstract
This article analyzes which means-values (instrumental values) people will name as the most significant. It was planned to take the information obtained as a basis when creating a social advertising product dedicated to the topic of family life. Based on the results of the data obtained, commercials were prepared about honesty, tolerance and responsibility in the family, which really aroused interest among the audience and were widely replicated.
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