STAGES OF IMPROVING THE MECHANISMS FOR ENSURING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES PROVIDING MEDICAL SERVICES
Keywords:
medical services market; small business entities; competitiveness; organizational and economic mechanisms; value-based medical service; digital transformation; service quality; management efficiency.Abstract
This article examines the issues of ensuring and enhancing the competitiveness of small businesses providing medical services, as well as improving the mechanisms for achieving this. The study analyzes the modern features of competition in the healthcare services market, the organizational and economic capabilities of small medical clinics, and the effectiveness of their management processes. Based on a review of scientific literature, the importance of value-based healthcare, innovative management, and digital transformation in fostering competitiveness is substantiated. The research findings indicate that the process of ensuring competitiveness in small business entities is carried out through the intricate interplay of organizational and economic mechanisms, control and information systems, and management decisions. Furthermore, it is established that the stages of improving competitiveness comprise analyzing the market and competitive environment, defining strategic measures, and revising existing mechanisms. The results obtained have practical significance for enhancing management efficiency and developing sustainable competitive advantages in small medical clinics.
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