SUN’IY INTELLEKTNING KLASTERLASH MODELLARIDAN FOYDALANIB MIJOZLARNI SEGMENTATSIYA QILISH USULLARI.
Keywords:
mijoz segmentatsiyasi, klasterlash, K-means, DBSCAN, GMM, marketing tahlili.Abstract
Ushbu maqolada mijozlarni segmentatsiya qilish jarayonida klasterlash (clustering) modellarining ahamiyati, ularning ishlash prinsiplari, afzallik va kamchiliklari tahlil qilinadi. Tadqiqotda K-means, Hierarchical, DBSCAN, Gaussian Mixture Model (GMM) va BIRCH kabi asosiy modellar ko‘rib chiqilgan. Shuningdek, real amaliyotlarda – marketing, elektron tijorat va moliya sohalarida – klasterlash modellarining qo‘llanilishi misollar yordamida yoritilgan. Maqola natijalari mijozlar xatti-harakatlarini chuqur tahlil qilish va maqsadli marketing strategiyalarini shakllantirishda samarali vosita sifatida klasterlash usullarining dolzarbligini ko‘rsatadi.
References
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