THE ROLE OF MASS MEDIA IN SHAPING THE IMAGE OF UZBEKISTAN
Abstract
This article analyzes the role of mass media (MM) and journalists in shaping the international image of Uzbekistan. In particular, it examines media activities in the field of tourism, journalistic approaches, the effectiveness of information policies, and regional tourism potential using the examples of Samarkand, Bukhara, and the Fergana Valley. The paper explores how the “Great Silk Road” concept contributes to forming Uzbekistan’s tourism brand and enhancing its global recognition.
References
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