BIZNESDA MARKETINGNI O‘RNI VA AHAMIYATI
Keywords:
marketing, biznes, bozor, iste’molchi, marketing strategiyasi, raqobatbardoshlik, marketing tadqiqotlariAbstract
Ushbu maqolada marketingning zamonaviy biznes faoliyatidagi o‘rni va ahamiyati ilmiy asosda tahlil qilinadi. Marketing nafaqat mahsulot va xizmatlarni bozorga chiqarish vositasi, balki korxonaning strategik boshqaruv tizimining muhim tarkibiy qismi sifatida ko‘rib chiqiladi. Tadqiqot jarayonida marketing tushunchasining evolyutsiyasi, uning biznes samaradorligiga ta’siri, raqobatbardoshlikni ta’minlashdagi roli hamda iste’molchi ehtiyojlarini aniqlash va qondirishdagi funksiyalari tahlil qilinadi. Ilmiy adabiyotlar tahlili asosida marketing faoliyatining iqtisodiy natijalarga ta’siri yoritilib, marketing strategiyalarining biznes barqarorligidagi o‘rni asoslab beriladi.
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