MARKETING: MAZMUNI, AHAMIYATI VA ZAMONAVIY YONDASHUVLAR
Keywords:
Marketing, bozor, talab, mijoz ehtiyoji, raqobat, kommunikatsiya, strategiya, reklama, raqamli marketing, isteʼmolchi xulqi.Abstract
Ushbu maqolada marketing tushunchasining mazmuni, ahamiyati hamda zamonaviy bozor sharoitida tutgan o‘rni yoritilgan. Unda korxonalar uchun marketingning strategik ahamiyati, mijoz ehtiyojlarini o‘rganish jarayoni, raqobatni tahlil qilish va kommunikatsiya vositalaridan samarali foydalanish masalalari ko‘rib chiqiladi. Shuningdek, raqamli marketingning bugungi kundagi roli va korxonalar rivojlanishiga ta’siri tahlil qilinadi. Maqola kelajakda marketingni yanada takomillashtirish bo‘yicha umumiy xulosalar bilan yakunlanadi.
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